In his early days James Ride (formerly known as DJ Ride) was influenced by funk, electro and rock music. He studied drumming for about 10 years, since he discovered in the 90ies the new Deep House and Techno-Sounds and became a DJ. With a drummers-background he developed an excellent mixing-technic for setting the dancefloors on fire.
September 2014 DJ Ride’s „Dark Side of the Moog“ reached with the Ibiza End Sampler the Top 10 Album Charts on Traxsource. October 2014 James Ride had the pleasure to play at the 10 years birthday party of the biggest music-magazine in Switzerland called „Rckstr“ at Maag Areal Zürich. In Dezember 2014 James Ride was dropping his Mix-Serie „Deep at Night“ on Beatport with a big success! One top 10 and four top 20 places from over 600’000 DJs worldwide!!
Push On Music was going more and more into Vocal and Commercial House and James Ride passion is strictly real Deep House and Techno. So that was the point DJ Ride transformed into his alter ego. James Ride was born. He left Push On Music and created his own noncommercial independent label called „Deepstreet Records“. Since 2016 Deepstreet released a lot of great music and organized lots of big shows and events.
In the 90ies James Ride was signed by one of the biggest music-agencies in Switzerland „Pleasure Productions“ and got the opportunity to play at the biggest shows in Switzerland like Streetparade Zürich, Openair Frauenfeld, Openair Gampel, Openair St.Gallen and club-gigs like Q-Club Zürich .
In 2001 he made contact to the saxophone-jazz-legend from Switzerland, Tommy Inderbinen. A great musical and private friendship was started. Ride & Inderbinen played in the past 20 years lots of great Deep House live shows all across Switzerland and Ibiza, and did some studiowork and releases too. One of the highlights was the recidency at the legendary midnight-sessions at Kornhauskeller Bern for years.
In 2009 James Ride founded the House-Label „Push On Music“ together with Terry Lex. „Push On Music“ released tracks from great artists like Booker T, Kenny Bobbien, Matt Caselli or Shane D.
The first release under the pseudonym „DJ Ride“ was the single „Streetlife“ with Tommy Inderbinen on flute. „Streetlife“ was played on the Housepacific Radioshow from Christian Hornbostel and become a big success. The track was also released on the official Streetparade Chill House CD 2010 by k-Tel and reached the Top-20 of the official Swiss album charts.
In July 2011 the „Push On Music Ibiza Sampler“ was placed at number 6 on the international album charts on Traxsource.
In Autumn 2011 James Ride released with the disco-band Deepsession a couple of Tracks and played unforgettable live-shows. With the single and video „Do it like that“ Deepsession released a joint production with the R&B singer and MC Lenell Brown. The track is an intoxicating dance song with disco elements and a strong vocal hook. For the mixing and mastering two American masterminds are responsible. Mixing James Hoover (Grammy Award winner, Beyoncé, ZZ Top, Rolling Stones, Depeche Mode). and mastering John Moran. The result is a top level production.
